When a hamper full of L.O.V. Cosmetics arrived at my doorstep last month, it was game on for trialling and testing. For once it was a brand I knew very little about and possessed nothing from – the rarity. No pre-read hype to influence me – just some very pretty looking products to play with. Such fun!
L.O.V. Cosmetics hails from Germany via Cosnova Beauty – aka the makers of Catrice and essence. It’s marketed as the more sofiss sibling of the three, but still v. affordable in the grand scheme of things. Pricewise, we’re taking comparable with the likes of Maybelline et al., with most products costing under a tenner. As Catrice have some gems to their name (hey there GlamDoll Mascara), I was betting on L.O.V. having some beauties of their own, too.
Starting with my favourite find, and the one I’ll be reaching for all Autumn/Winter – L.O.V.’s LOVinity Nail Lacquer (€5.95). Firstly, hello Marc Jacobs packaging. Secondly, how pretty is the ‘Mauve Majesty’ shade I’m sporting on my nails?! (Obvz no filter). I’ve been wearing this for a full week now without a single chip to report. (Tbf I do have gel nails underneath which I’m sure have helped its staying power, but still!).
Next up are the LOVglow Highlighting Drops (€11.95). Love the packaging, love the product, love the price tag. If you’re a Benefit HighBeam kinda gal, then these are for you. I’ve either been mixing a drop or two in with my foundation for a glowy finish, or using it as a stand alone highlighter on my cheekbones (if I ever find them again fml). These are available in two shades; Moonlight Dream (aka Highbeam) and Sunlight Glow (aka Sunbeam). I highly recommend giving ’em a swatch – they blend beautifully and give a radiant glow without being too shimmy shimmy glitterball.
As for their base products, I’ve been reaching for both the PERFECTitude Primer Serum (€12.95) and the EVENelixir Serum Foundation (€14.95). The primer is an odd looking salmon colour at first pump, but y’all aughta know by now pink pigment helps brighten duller complexions. Oh hallo radiant skin. The SPF15 will be handy for winter too, when separate SPF routines can go out the window.
Meanwhile, the EVENelixir Serum Foundation feels lightweight on the skin, with a silky smooth and natural finish. I feel like I’m using quite a bit of product when applying this, but once set it’s very long lasting. I like to layer two thin layers for medium coverage, and this reminds me in ways (both the product and the packaging) of Bobbi Brown Serum Foundation. All in all, a lot of bang for fifteen bucks!
As for eyeshadows, LOV’s gotcha covered. Their LOViconyx Eyeshadow and Contouring Palettes are an obvious dupe in packaging for the Hourglass Modernist Palette (€15.95). They’re light in pigmentation but buildable, and come with a v. decent mirror for your handbag. If you’re into richer, more velvet pigments, then you’ll love the EYEtraction Magnetic Loose Eyeshadows. These can be applied dry or wet (for a metallic effect) – I can see myself piling these on come Christmas. If creamy shadows are more your thang, then THEGLACious Stylo Eyeshadow Cream Pencils (€11.95) are the perfect two seconds product for early morning work makeup.
Cosnova’s mascaras are infamous, and as to be expected L.O.V.’s The Forbidden Dramatic Volume Mascara is a lil beauty (€9.95). It’s simply no fuss – the hourglass brush ensures even application without clumping, and with one coat you’ve volume, length and curl.
Finally, if you’re still into the matte lip trend, then check out the FATALmuse Liquid Matte Lipsticks (€8.95). There are ten shades available, and dry semi-matte. I’m wearing Bold Attitude below.
So there ya have it! I’ve a full face of L.O.V (except for my brows!) in the above unfiltered photo – I’m shade No10 Ivory Elegance in the EVENelixor Serum Foundation for reference, with some of the aforementioned primer and highlighter.
You can buy L.O.V. Cosmetics from Shaws Department Stores, as well as the following pharmacies nationwide – Lloyds, McCabes, Cara, Health Express, Adrian Dunne, Wards Longford, Kissane’s Tipperary, McGorisks Athlone, Walsh’s Loughrea and Donal McGoey Pharmacy Ardee.