No7 Velvet Lash Mascara ๐Ÿ‘๐Ÿ‘

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In my opinion mascara is a very personal preference – Rarely the wand that floats your boat is also your friend’s holy grail, KnowWhatI’mSayin’?! Personally I favour dramatic mascaras; the more volume/definition/lengthening the better. I don’t do falsies or ‘stenos (lawl), and nor do I curl my eyelashes. Therefore I need my wand to do all the heavy lifting for me, (with my normal ride or die being TooFaced’s Better Than Sex Mascara)…

 

However for the last fortnight I’ve been trialling No7’s latest addition to the fam – their Velvet Lash Mascara (โ‚ฌ18.50). Packing wise it’s a rose gold beauty, and the wand looks promising – the individual bristles are superfine, with a concave brush. According to No7, the Velvet Lash Mascara combines ‘3 core brush technologies helping to deliver volume, length and definition‘, whilst the formula contains velvet flower extract (haven’t heard of velvet flowers either to be honest!).

First impressions?! It gives very fluttery, very natural, very soft lashes. Which isn’t my usual style -Normally with two coats I want maximum ‘impact’! However after giving it a fair chance, I’ve totally changed my tune.

It’s unique selling point is the whole ‘soft lash’ claim – of which it definitely delivers. And which is no mean feat – I’m struggling to think of any other comparable mascara on this front. I’m touching my lashes now (twelve hours after applying my makeup) and they’re feelin’ trรจs naked. Also, because of this apparent ‘softness!’ the mascara is completely buildable – meaning you can pile on the drama should you so wish come night. Plus – there’s zero clumping, and zero fall out. Again; no mean feat.

I’ve been wearing two coats to work every day (with the effects shown in the photos).

For now it’s my go-to mascara – definitely worth checking out, especially if you’ve a No7 voucher lurking in your wallet (eh, of course you do!)…

 

 

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