So the Kardashian’s manes have obviously been grown elsewhere originally (vom), and I’m all too aware of their high maintenance vibes (doing their own hair they are not) – Yet I STILL fell for the Kardashian Beauty haircare range once it hit Cloud10 Beauty after Christmas. But d’ya know what?!I’m actually really, really liking what I’ve tried!
Being the frizzy haired lady that I am, I opted to test the waters with two conditioning products; the Black Seed Dry Oil (€15.95 for 89mls) and the Take Two Dry Conditoner (13.95 for 150mls). The Kardashian Beauty line does however span the majority of hair necessities (as in heated appliances, brushes, hair sprays etc) should your little heart desire.
Packaging wise, they’re beautiful – and a pretty obvious twin of Oribe if you ask me. But price wise they’re nowhere near as luxe (yay!). We’re talking similar-ish RRPs to higher-ended ‘drugstore’ brands (think Lee Stafford, Trevor Sorbie etc) rather than Space NK finds…
The Black Seed Dry Oil is fabulous – smoothening the hair without making it greasy, and controlling flyaways. I really wasn’t expecting much from it to be honest but since purchasing it has replaced all other hair oil hybrids in my collection. Is my hair as glossy as Kendall’s? Nope. But I’ve long given up that dream – (to be fair when is blonde hair ever shiny!?).
The trademark fragrance of the brand definitely won’t be to everyone’s taste. It’s quite subtle, but very woody (think pencil shavings!) with some floral notes thrown in. But as it’s not overpowering it’s grand. It also doesn’t weigh my hair down at all – though my mane does tend to soak up products like a camel. Overall I highly recommend – well worth the investment.
As for the Take Two Dry Conditioner, again I’m impressed. I’ve been using this to stretch my hair washing schedule an extra day or two, as it really puts a stop to my hair morphing into straw. It promises to add moisture and shine to dull hair, and that it does. I spritz a few sprays through the ends of my hair and it instantly defrizzes and softens without making my hair limp or greasy.
Is it worth €13.95/ will I repurchase?! In comparison to the likes of Bastiste’s Smoothing Conditioner (€5.49 for 200ml) the price is a little steep, but then I prefer the Kardashian versh far, far more. I’ll be holding out for a Cloud10 20% off promo, but I can’t see myself finding a better alternative without splashing out on Oribe’s Soft Dry Conditoner (just a casual four times the price). So yeah actually, I think it’s pretty decent bang for your buck, yano?!
Final verdict on the range (so far) is kudos to the gals! I’m sure they worked incredibly hard in the labs on this one. The packaging is fab (very Kendall, definitely not Kim circa 2013-present), and the quality is up there with mahoosive beauty companies.